France’s famed champagne house, Maison Mumm, is thrilled to announce that one of the world’s top DJ’s, French superstar David Guetta, will attend the 2015 Melbourne Cup Carnival as a special guest of the brand. As the Official Champagne of the 2015 Melbourne Cup Carnival, Mumm Champagne will host David Guetta in the Maison Mumm marquee at Flemington Racecourse on Emirates Melbourne Cup Day.
The trip will form part of an ongoing partnership between Maison Mumm and David Guetta, when the icon of celebration invites the icon of the night for a unique collaboration. Mumm and Guetta share a pioneering spirit and passion for innovation and celebration that has previously seen them collaborate on the video for Guetta’s no.1 track Dangerous in 2014.
This year, the partnership will see Mumm and Guetta collaborate on a new video clip which will tie into one of the internationally renowned sporting events for which Mumm Champagne is the official partner: the Emirates Melbourne Cup, known as the “race that stops the nation”™. In the video, which will be released in early November 2015, Mumm explores an avant-garde vision of an urban horse race through a city that breaks with tradition.
The partnership will also include an exclusive new limited edition Mumm Cordon Rouge bottle co-designed by David Guetta to symbolise celebration – the unique design sees the traditional bottle entirely adorned in platinum, creating a mirror effect designed to take centre stage under nightclub lighting. This limited edition bottle will be available in both 750ml bottles and 1.5L magnums.