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David Jones Launch New Look Eastland Store

David Jones today launched its store at Eastland, Melbourne, featuring a new service model and a bold, contemporary design that represents a blueprint for future David Jones stores.

David Jones ambassador Jessica Gomes, and Jesinta Campbell cut the ribbon at the official opening of the premium retailer’s 40th store this morning. They were joined at the opening by David Jones Chairman Ian Moir.

“The Eastland store is a superb example of our transformation strategy brought to life and a demonstration of the future at David Jones. David Jones Eastland delivers a world class shopping experience with a beautiful, contemporary new store design, dynamic visual merchandising, enhanced shopping services and a re-energised customer service model. We have worked hard to inject a new level of ambience, excitement and experience in to our design, store content and service,” said Mr Moir.


In a world first, David Jones is proudly partnering with Beauty EDU and combining beauty, retail and education by launching its new beauty school campus within the store. David Jones customers can benefit from great value beauty treatments provided by qualified Beauty EDU students at the Brow and Nail Bar located on the David Jones beauty floor. Beauty EDU will offer masterclasses with leading make-up artists and beauty experts on an ongoing basis.

David Jones today also announced a new partnership with General Pants that will give Eastland customers access to some of the hottest youth brands including Ksubi, Stussy, Insight, Spencer Project, Arvust, Zanerobe, RVCA, Wrangler and Rollas. Designed to enhance its youth offering, the new alliance will see David Jones roll out General Pants menswear and accessories in more than half its stores over the next six months.

The new store features a premium café located in the dramatic atrium, designed to provide theatre and ambience, whilst also being an inviting destination for shoppers to meet and take a break while shopping.

David Jones Eastland boasts more than 450 Australian and international brands across fashion, beauty and homewares, many of which are available at no other department store.

The new store design was created by renowned international design firm Dalziel & Pow. It is the first of up to ten new stores David Jones plans to open nationally in the next four years.

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