For the first time in the esteemed history of the Flemington Birdcage, a marketing service provider will be an official partner of the Melbourne Cup Carnival and have an exclusive marquee on the ‘millionaires” row of the Birdcage.
Sensis, Australia’s leading digital marketing services company, has signed a two-year deal with the Victoria Racing Club (VRC) and will create a one-of-a-kind marquee experience, with a customised theme for each of the four race days. Playing host to high profile local and international guests, the uniquely designed and tech savvy Sensis front row marquee will host over 120 guests each day over the four main days of the Melbourne Cup Carnival.
The marquee, designed and orchestrated by creative event specialist, Valentina Jovanoska of The Valentina Group, will be transformed each race day to reflect the various products that are Sensis owned.
Ms Jovanoska said: “We are thrilled to be bringing our ‘A Game’ and our ‘A List’ celebrities to the Sensis front row Birdcage marquee during the Melbourne Cup Carnival. Our design for the marquee is inspired by the innovation and technology that only Sensis can offer and together with high impact entertainment experiences, our guests are in for a unique, interactive and fabulous time.”
Sensis CEO, John Allan said: “We are delighted to be partnering with the VRC to enhance the experience for racegoers across the Melbourne Cup Carnival and specifically, within the Sensis marquee.
“As Australia’s largest digital marketing services company we will be delivering digitally led and innovative activations to both the Birdcage and on course at Flemington that both our guests and racegoers can enjoy,” Mr Allan said.
Mr Allan will host local and international guests, including leading digital partners, customers and representatives from Sensis including the Skip app, Found Digital Agency, Yellow Pages and White Pages across the four race days – AAMI Victoria Derby, Emirates Melbourne Cup, Crown Oaks and Emirates Stakes Days.