Maison Mumm, today hosted one of the world’s top DJ’s, French superstar David Guetta, at the 2015 Melbourne Cup Carnival as a special guest of the brand. The appearance formed part of an ongoing partnership between Maison Mumm and David Guetta, where the icon of celebration and the icon of the night have partnered for a unique collaboration. Mumm and Guetta share a pioneering spirit and passion for innovation and celebration, which could be seen as David marked the Melbourne Cup Carnival festivities by holding up the Melbourne Cup itself in the Mumm marquee.
David Guetta said of the partnership: “Maison Mumm is a brand that breaks with tradition, does things differently and puts forward unexpected experiences for my video clips, so I jumped at the chance to partner with them again.”
David Guetta kicked off his Melbourne Cup Carnival celebrations by performing his one and only Australian show for 2015, One Night in Melbourne, at Hisense Area on Cup Eve (2 Nov), in conjunction with Maison Mumm and Frontier Touring.
The marquee continued to be the it place in the birdcage with many racegoers being turned away due to a full marquee. La Folie Douce continued to entertain the marquee guests until the birdcage closed, with endless bottles of Mumm champagne flowing throughout the entire day.
Images: SDP Media